If you have an interest in helping companies develop their own blogging strategies as part of the advertising and PR work, you might either send a resume to these guys, or watch what they are doing...
From ClickZ News...
"Public relations firm CooperKatz & Co. has launched a new practice to help clients implement a communications strategy through blogs and other consumer-generated media.
The service will be led by Steve Rubel, CooperKatz's VP of client services, who writes about the convergence of PR, blogs, and other "citizen media" on his own "Micro Persuasion" blog, which lends its name to the new practice.
"We think there's an opportunity here for major companies to get engaged in the blogosphere, initially as a listener," said Andy Cooper, agency principal. "Many smaller companies get this immediately and start paying attention. Many larger companies we've seen are not as tuned in yet. This is a way for them to get started by systematically listening to the conversations that are occurring, particularly the ones related to issues that are important to their business."
If you want, read it all.
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