Exploring connections between business, ethics, communication, and society.
Monday, September 13, 2010
Greenwashing the Bottled Water Industry
This really is a lame attempt by the International Bottled Water Association to boost their public image. This is probably a good example of how *not* to use the new social media... Don't miss the video.
1 comment:
Brian Chiao
said...
I love how "Bottle water matters" responds to some of the comments posted on that youtube video.
@stevesusene @anemocracy "She's just an average teen who LOVES bottled water."
@tappedfilm "Picking on the production value is the best you can come up with? Despite your beliefs, the bottled water industry spends very little on advertising. If it produced flashy corporate videos, people like you would criticize the industry for wasting money/resources. Besides, this is YouTube -- home to handmade videos."
1 comment:
I love how "Bottle water matters" responds to some of the comments posted on that youtube video.
@stevesusene @anemocracy
"She's just an average teen who LOVES bottled water."
@tappedfilm
"Picking on the production value is the best you can come up with? Despite your beliefs, the bottled water industry spends very little on advertising. If it produced flashy corporate videos, people like you would criticize the industry for wasting money/resources. Besides, this is YouTube -- home to handmade videos."
Totally Hilarious!
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