Want People to Notice Your Business?

Blog, blog, blog. Notice how high this business blogger ranks in "Search Engine Optimization" (that is, SEO) scores due to his blog... Also see this article about it. As the author writes, "While there might be room for debate of the importance of the search results, the fact still remains that my blog was on the first page of Google. Many far wealthier organizations, with expensively designed traditional websites, ranked behind my little blog."

Blog on!

Are Blogs the New Frontier in Corporate Marketing?

According to today's Ottawa Sun, yes they are...

Can a Blog Help Your Small Business?

A small business owner in Maine discusses what he thinks about the degree to which a business blog has helped him...

Blogging and PR

Here are some interesting reflections on the importance of teaching PR professionals to "think like journalists." One PR professional, and a blogger, writes that "I have learned more about journalism through one year of blogging than perhaps anything else over my entire career in this business."

Read the whole article ....

Brain Drain and Business Communication

Now here's a problem you may not have considered: how does a company pass along expertise? That is a communication problem; it is a communication problem in particular for businesses; and it is a problem that, according to recent reports, is going to be endemic throughout American business very soon.

Here's an account of what happened at NASA:

"Consider the chilling example of the National Aeronautics and Space Administration. Way back in the 1960s it spent $24 billion (in 1969 dollars)—and at one point employed 400,000 people—to send 12 astronauts to the moon. But in the 23 years since the Apollo program ended, the engineers who carried crucial know-how in their heads, without ever passing it on to colleagues, have retired or died (or both). At the same time, important blueprints were catalogued incorrectly or not at all, and the people who drew them are no longer around to draw them again. So to fulfill the Bush administration's promise to return to the moon in the next decade, NASA is essentially starting all over again. Estimated cost to taxpayers in current dollars: $100 billion."

Now this is not a simple problem: expertise, and local knowledge, are far harder to pass along to others than "school-knowledge"--i.e., things that have been systematized and codified into learnable, memorizable, and manageable chunks.

If you want to work on a great Ph.D. problem, and make money doing it, this would be worth working on...

Read the whole thing...

Now Here's a Cool Way to Make Money Blogging!

For all you entrepreneur types, check out what this twenty-something couple did to turn their blogging into big $$...

Assessing GM's Blogging Success

So, can mammoth companies like GM really use blogs to their own advantage? The reviews are starting to come in, and they seem pretty positive. Here's a glowing article on GM's use of the corporate blog...